A change in the season usually means a change in everything else, too—for fall, sweaters come out, boots stand at the ready, and an excuse to purchase a brand new scarf is surely welcome. The thing is, I’m not really going anywhere this fall. Autumn in pandemic-world has been less of a time for new wardrobe revelations and more of an opportunity to de-clutter, refine and reshape my environment—and sustainability is first and foremost in mind. My beauty vanity’s been particularly ripe for a rethink.
You might not have thought about your favorite fragrance’s origin story, and how it might affect the environment. The truth is, even the most natural fragrances come with a laundry list of issues such as unsustainable farming practices and overharvesting of limited resources. The 2019 BOF and McKinsey & Co. State Report notes a drive among consumers for transparency around raw materials, product sourcing and sustainable practices. And though that’s become pretty common in skincare, fragrance often feels like the final frontier—not only do brands rarely serve agricultural information alongside their luxe glass bottles, but the elements of fragrance itself are often mysterious, shielded behind a veil of a proprietary designation.
To purchase sustainable fragrance, you’re going to have to define what sustainable means in the fragrance realm anyway. First, disregard the idea that all synthetic ingredients are bad and all natural ingredients are good—it’s about striking a balance between the two, and understanding where to compromise when necessary. You might also want to research into a brand’s supply chain. Not all brands offer this information to the public, but several with particular interest in sustainability do. And finally, you can ask the mighty interwebs whether a brand is working to offset their footprint with initiatives with environmental organizations. A full shift towards sustainability won’t happen overnight, but several brands have begun to define a path towards a socially conscious and sustainable consumption. If you are a scent connoisseur like myself, then investing in sustainably made fragrances is an easy way to put your money where your mouth is, environmentally speaking. It’s still pretty complicated, but to make navigating the category easier, here are some of my favorites.
In terms of packaging, Maison Louis Marie uses recycled papers and cardboards uncoated and stained with soy dyes so they can be completely recycled. The fragrance house also engages environmental organizations committed to increasing sustainability such as 1% For The Planet and the National Forest Foundation. The former works with brands to develop environmentally-friendly business practices. And the latter works closely with the US Forest Service to address the pressing needs of deforestation, helping Maison Louis Marie plant thousands of trees each month. “Reforestation efforts directly impact the decrease of carbon in our atmosphere, forest health and resiliency, watershed health and the protection of the habitats of thousands of species that depend on the national forest habitats,” adds Thouars
ARTICLE PUBLISHED ON INTOTHEGLOSS