Sitting with the Gentlemen behind TAG ME IN to discuss the podcast culture, black communities, success and producing a successful podcast with a Bromance in tow.
Nateisha: Tell me about yourselves?
Ola: Well we are currently based in Bristol and throughout my career I have worked in finance, buying and selling commercial products and volunteering with children - speaking to the black youths especially, and teaching them that you can be more than just a rapper and that you can have a 9-5 and still be satisfied.
Anton: Well I am currently starting a sabbatical but my career has developed as a cyber security specialist, buying and selling electronics. I have also volunteered at youth clubs and mentored young professionals, run 3 online businesses that all evolve around workshops to help co-working for freelancers and entrepreneurs.
Nateisha: How did you decide on the name for the podcast and even to start a podcast in the first place?
Anton: In hindsight I would probably change the name but the podcast came from a stag do in Prague; 10 guys, deep and relentless discussions and we would tag a guy in if he wanted to speak next. The conversations evolved around many topics that men find themselves discussing from women and relationships to careers.Then the tag line for the podcast came from the natural bromance me and Ola have, the relationship that came about on New Years day 2016 - even that sounds romantic
N: What makes your podcast different from the rest, what is its unique selling point?
Ola: I would have to say that our unique selling point would be the vulnerability factor and the fact that others tend not to be vulnerable, bring up serious topics and discuss it. From podcasts that I listen to no-one else targets the serious issues, we receive messages from people e.g. when we discussed depression and the responses would be eye-opening and positive and we feel as though we've built a friendship from our vulnerability.
Anton: Also when we first set out it was young black boys we were aiming at but its women in their 30’s who are our main audience, I suppose its the progression and what we discuss.
N:How do you come up with the topics you want to discuss?
A & O: Well, when we first started we had so many episodes set and ready to record but by episode 38 we hit a point as to where we were discussing whats next to record? But thankfully our recording process is so simple and we sit down and record in one shot. The audio and visuals are barely edited and then we take snippets for the intro and check the outdo and then set the episode live, its a more raw and genuine conversation that way.
N: What has been your favourite episode to record and why?
A & O: That is such a difficult question but ‘Dealing with conflict” and the “Quarter Life crisis” episodes. With the conflict episode specifically, we hadn't discussed it beforehand and this was the episode where we had the podcast network in the room and they were looking at each other so nervously as we were discussing the topic because it brought about a deep emotion.
N: What do you find to be the most stressful and rewarding elements of recording a podcast?
A&O: Hmm, its stressful for finding new topic discussions as we feel as though we have covered a lot of things, social media, relationships and the financial elements. But on the other hand it has been incredibly rewarding; with bringing in guests, you do underestimate the work that goes into it but we have learnt so much from the editing to social media, and especially going inyo the podcast as a friendship and growing as a collective.
N: Podcasts as a whole, what do you think of the growing community? - do you think its oversaturated or there still aren't enough out there?
Anton: I wasn't ever really into them because of the UK scene and how podcasts were so limiting and where I am in life I wanted to listen something that could help with my current life status, whereas the USA were thriving and statistics shows the UK are always 3 years behind the USA.
Ola: My love and passion for the podcast have grown, especially now I know what goes into it and a 2-3 hour commute or drive gives you something to listen to. The market has become saturated but so have many spaces like Youtube, it still shouldn't prohibit you from creating content. My favourite podcasts would have to be 3 Shots of Tequila, The Receipts and of course Tag me in Podcast.
N: Do you think black targeted podcasts are good for the community and culture?
Ola: I think their great! They are good platforms to hear about the black community and culture around us but it can also be limiting as it solely targets black culture. Once you’ve hit the demographic its great but it all depends on the content you are primarily targeting. Its great as it goes hand in hand with black owned businesses which can turn profit and you van use your blackness as an advantage.
N: You discuss the meaning of success and how to achieve it, have you guys reached your own personal success yet?
Anton: I haven’t yet defined it, its subjective as some see fame as source of success but its hard to define, I always say live your best life and take on the little successes of the day.
Ola: It constantly shifts as in 10 years it may be different, some look at freedom and I thought it was the cars but for me I learnt it was internal, the external comes and goes, transforms habits from successes.
N: Where do you think the future is for podcasts?
Anton: Im not entirely sure where it goes from here, maybe a search engine that finds the best podcasts for you? Podcasts will be more centralised, sponsorships for podcasts and live shows, its like the TV industry and people wanting things on demand.